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Neighbourhood · Wiltshire

Potterne & Rowde: house prices and how the area is changing

Official figures for the Potterne & Rowde neighbourhood of Wiltshire, England (ONS area Wiltshire 028). Headline figures assembled 3 October 2026. Additional local information checked 13 October 2026. Postcodes BA14, SN10, SN12, SN15. Figures that read a point use the neighbourhood's centre, near SN10 1TD.

An affluent neighbourhood, showing some signs of gentrification

Potterne & Rowde is an affluent neighbourhood; it shows some signs of gentrification against Wiltshire (2 of 19 signals rising, 1 falling). Houses here typically resell for £350,000 (median resale price, 2023-2025). Recorded crime is lower than across Wiltshire (0.7 times the borough's rate) and the nearest railway station, Melksham, is 8.2 km from the neighbourhood's centre.

The neighbourhood in brief, from the figures on this page. Summary updated 13 October 2026; source dates are shown below.

Typical house price

£350,000

Median resale price of houses in the neighbourhood, 2023-2025; +17% against 2017-2019.

Source: HM Land Registry Price Paid Data

Affluence today

Affluent

How well off the neighbourhood is now, from household income, home prices and deprivation.

Source: ONS, HM Land Registry, MHCLG Indices of Deprivation

Signs of gentrification

Some signs

Weighted balance +0.14; 2 of 19 signals up, 1 down, against the borough.

Source: Official statistics on prices, incomes, benefits, businesses, schools and more (a full report shows every signal)

Deprivation

Decile 6 of 10

English Indices of Deprivation 2025: 1 is the most deprived tenth of neighbourhoods, 10 the least. At the neighbourhood's centre; its 5 small areas range from decile 5 to 7.

Source: MHCLG English Indices of Deprivation 2025

Average household income

£53,100

ONS estimate for the neighbourhood (modelled, with a margin of error).

Source: Office for National Statistics

Recorded crime

0.7 times the borough's rate

Crimes recorded by the police over 12 months (not anti-social behaviour) per resident, against the borough. Crime per resident can overstate the risk in busy centres where many people work or visit.

Source: Police.uk

Where Potterne & Rowde sits in Wiltshire

  • Typical house price: 29th highest of 64 neighbourhoods in Wiltshire
  • Average household income: 12th lowest of 64 neighbourhoods in Wiltshire

Ranked among the council's neighbourhoods by the figures on each one's own page, checked 13 October 2026: typical prices are HM Land Registry resale medians over the latest three-year window, household income the ONS's modelled estimate, with a margin of error, so neighbourhoods a place or two apart may not really differ.

Prices over time in Potterne & Rowde

House prices: Potterne & Rowde against Wiltshire: This neighbourhood £74k (1995) to £346k (2026); Wiltshire £62k (1995) to £330k (2026).£102k£331k2026202120162011200620011995This neighbourhood£346kWiltshire£330k
Median resale price of houses each year here and across Wiltshire, 1995 to 2026 (HM Land Registry Price Paid Data: standard sales, new builds left out). Years with fewer than 10 sales here are left out. 2026 is the year so far (dashed).

Source: HM Land Registry Price Paid Data, held locally and checked 13 October 2026. Medians each year, not a valuation of any home.

How the area is changing, signal by signal

2 of 19 counted signals point towards rising affluence against Wiltshire, 1 the other way and 16 in line. A reading of official statistics against the borough, not a prediction; a full report shows every signal's figures and weight. Where this reading sits among every neighbourhood in England and Wales: the gentrification league table.

Rising against the borough

  • Income deprivation ranking
  • Benefit claims (DWP)

Falling behind the borough

  • Homes selling

Stations and schools nearby

Nearest station

  • Melksham Railway station, 8.2 km from the neighbourhood's centre in a straight line. About 1 trains an hour leave between 07:00 and 19:00 on a weekday: Great Western Railway to Swindon (about 28 min) and Westbury (Wilts) (about 17 min).

Station locations: NaPTAN (Department for Transport). Trains: Network Rail's timetable for Tuesday 6 October 2026, with the timetabled minutes of direct trains; timetabled, not live running. Distances from the neighbourhood's centre in a straight line, walked at 4.8 km/h; the real route is longer.

Nearest state schools

  • Nearest state primary school Rowde CofE Academy 2.1 km from the neighbourhood's centre. Ofsted: Good (Feb 2024).
  • Nearest state secondary school Devizes School 3.8 km from the neighbourhood's centre. Ofsted: No overall grade: Good in 4 areas (Oct 2024).

Schools: Department for Education, Get Information about Schools (11 October 2026); inspections: Ofsted's management information as at 31 August 2026, in Ofsted's own words. Straight-line distances; not a catchment or admissions assessment.

Questions about Potterne & Rowde

What is the typical house price in Potterne & Rowde?

£350,000. Median resale price of houses in the neighbourhood, 2023-2025; +17% against 2017-2019.

How does Potterne & Rowde compare with the rest of Wiltshire?

Typical house price: 29th highest of 64 neighbourhoods in Wiltshire. Average household income: 12th lowest of 64 neighbourhoods in Wiltshire.

Is Potterne & Rowde an affluent area?

Affluent. How well off the neighbourhood is now, from household income, home prices and deprivation.

Is Potterne & Rowde gentrifying?

Some signs. Weighted balance +0.14; 2 of 19 signals up, 1 down, against the borough.

What is the nearest station to Potterne & Rowde?

Melksham. Railway station, 8.2 km from the neighbourhood's centre in a straight line. About 1 trains an hour leave between 07:00 and 19:00 on a weekday: Great Western Railway to Swindon (about 28 min) and Westbury (Wilts) (about 17 min).

Which state schools are nearest to Potterne & Rowde?

Nearest state primary school. Rowde CofE Academy. 2.1 km from the neighbourhood's centre. Ofsted: Good (Feb 2024). Nearest state secondary school. Devizes School. 3.8 km from the neighbourhood's centre. Ofsted: No overall grade: Good in 4 areas (Oct 2024).

Each answer repeats a figure shown above, with its source there.

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Neighbourhood names: House of Commons Library, MSOA Names, Open Parliament Licence v3.0. Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0. Contains National Statistics data © Crown copyright and database right 2026. Contains public sector information (MHCLG, Police.uk, Ofsted, Department for Education) licensed under the Open Government Licence v3.0. Station locations from NaPTAN (Department for Transport), Open Government Licence v3.0. Trains: contains information of Network Rail Infrastructure Limited licensed under the Open Government Licence v3.0. Figures describe the area, not any home, and are not a valuation or a prediction.