See a sample

Neighbourhood · Westminster

Strand, St James & Mayfair: house prices and how the area is changing

Official figures for the Strand, St James & Mayfair neighbourhood of Westminster, England (ONS area Westminster 018). Headline figures assembled 11 October 2026. Additional local information checked 13 October 2026. Postcodes EC4A, EC4Y, SW1A, SW1E, SW1H, SW1Y, W1D, W1J, W1K, W1S, WC2A, WC2B, WC2E, WC2H, WC2N, WC2R. Figures that read a point use the neighbourhood's centre, near W1J 9HD.

One of the most affluent neighbourhoods in England, with signals pointing away from gentrification

Strand, St James & Mayfair is one of the most affluent neighbourhoods in England. But area signals point away from gentrification against Westminster (4 of 22 signals falling, 2 rising). Flats here typically resell for £1,500,000 (median resale price, 2023-2025). Schools nearby are improving in line with the council's and the nearest station, Piccadilly Circus, is about a 3-minute walk from the neighbourhood's centre. Recorded crime per resident is 7.3 times the borough's rate, but there are about 34 jobs for every resident here, so crime per resident overstates the risk to people who live here.

The neighbourhood in brief, from the figures on this page. Summary updated 13 October 2026; source dates are shown below.

Typical flat price

£1,500,000

Median resale price of flats in the neighbourhood, 2023-2025; -8% against 2017-2019.

Source: HM Land Registry Price Paid Data

Affluence today

Among the most affluent

How well off the neighbourhood is now, from household income, home prices and deprivation.

Source: ONS, HM Land Registry, MHCLG Indices of Deprivation

Signs of gentrification

Moving the other way

Weighted balance -0.20; 2 of 22 signals up, 4 down, against the borough.

Source: Official statistics on prices, incomes, benefits, businesses, schools and more (a full report shows every signal)

Deprivation

Decile 8 of 10

English Indices of Deprivation 2025: 1 is the most deprived tenth of neighbourhoods, 10 the least. At the neighbourhood's centre; its 4 small areas range from decile 3 to 8.

Source: MHCLG English Indices of Deprivation 2025

Average household income

£81,800

ONS estimate for the neighbourhood (modelled, with a margin of error).

Source: Office for National Statistics

Recorded crime

7.3 times the borough's rate

A busy centre, with about 34 jobs for every resident here, so crime per resident overstates the risk to people who live here (215,925 jobs in 2024 against 6,389 residents at the 2021 census). Crimes recorded by the police over 12 months (not anti-social behaviour) per resident, against the borough. Crime per resident can overstate the risk in busy centres where many people work or visit.

Source: Police.uk

Schools getting better

In line with the council's

Nearby state schools' latest Ofsted inspections and results, against the council's schools.

Source: Ofsted, Department for Education

Where Strand, St James & Mayfair sits in Westminster

  • Typical flat price: 3rd highest of 24 neighbourhoods in Westminster
  • Average household income: 8th highest of 24 neighbourhoods in Westminster

Ranked among the council's neighbourhoods by the figures on each one's own page, checked 13 October 2026: typical prices are HM Land Registry resale medians over the latest three-year window, household income the ONS's modelled estimate, with a margin of error, so neighbourhoods a place or two apart may not really differ.

Prices over time in Strand, St James & Mayfair

House prices: Strand, St James & Mayfair against Westminster: This neighbourhood £537k (1996) to £1.9m (2007); Westminster £325k (1996) to £2m (2026).£661k£2.6m2026202120162011200620011996This neighbourhood£1.9mWestminster£2m
Median resale price of houses each year here and across Westminster, 1996 to 2026 (HM Land Registry Price Paid Data: standard sales, new builds left out). Years with fewer than 10 sales here are left out. 2026 is the year so far (dashed).
Flat prices: Strand, St James & Mayfair against Westminster: This neighbourhood £200k (1995) to £1m (2026); Westminster £113k (1995) to £675k (2026).£348k£1.7m2026202120162011200620011995This neighbourhood£1mWestminster£675k
Median resale price of flats each year here and across Westminster, 1995 to 2026 (HM Land Registry Price Paid Data: standard sales, new builds left out). Years with fewer than 10 sales here are left out. 2026 is the year so far (dashed).

Source: HM Land Registry Price Paid Data, held locally and checked 13 October 2026. Medians each year, not a valuation of any home.

How the area is changing, signal by signal

2 of 22 counted signals point towards rising affluence against Westminster, 4 the other way and 16 in line. A reading of official statistics against the borough, not a prediction; a full report shows every signal's figures and weight. Where this reading sits among every neighbourhood in England and Wales: the gentrification league table.

Rising against the borough

  • Single-person households under 65
  • New stations nearby

Falling behind the borough

  • Recent price momentum
  • Catching up with neighbouring areas
  • Borough against the region
  • Benefit claims (DWP)

Stations and schools nearby

Nearest stations

  • Piccadilly Circus Underground station, about a 3-minute walk from the neighbourhood's centre (160 m in a straight line).
  • London Charing Cross Railway station, about a 10-minute walk from the neighbourhood's centre (770 m in a straight line). About 19 trains an hour leave between 07:00 and 19:00 on a weekday: Southeastern to Hayes (Kent) (38 to 45 min) and Dartford (about 48 min).

Station locations: NaPTAN (Department for Transport). Trains: Network Rail's timetable for Tuesday 6 October 2026, with the timetabled minutes of direct trains; timetabled, not live running. Distances from the neighbourhood's centre in a straight line, walked at 4.8 km/h; the real route is longer.

Nearest state schools

  • Nearest state primary school Soho Parish CofE Primary School 290 m from the neighbourhood's centre. Ofsted: Ungraded visit: School remains Good (Concerns) (May 2024). Ofsted plans a full inspection next.
  • Nearest state secondary school Westminster City School 1.3 km from the neighbourhood's centre. Ofsted: Report card: Strong standard in 4 areas, Expected standard in 3 (May 2026).

Schools: Department for Education, Get Information about Schools (11 October 2026); inspections: Ofsted's management information as at 31 August 2026, in Ofsted's own words. Straight-line distances; not a catchment or admissions assessment.

Questions about Strand, St James & Mayfair

What is the typical flat price in Strand, St James & Mayfair?

£1,500,000. Median resale price of flats in the neighbourhood, 2023-2025; -8% against 2017-2019.

How does Strand, St James & Mayfair compare with the rest of Westminster?

Typical flat price: 3rd highest of 24 neighbourhoods in Westminster. Average household income: 8th highest of 24 neighbourhoods in Westminster.

Is Strand, St James & Mayfair an affluent area?

Among the most affluent. How well off the neighbourhood is now, from household income, home prices and deprivation.

Is Strand, St James & Mayfair gentrifying?

Moving the other way. Weighted balance -0.20; 2 of 22 signals up, 4 down, against the borough.

What is the nearest station to Strand, St James & Mayfair?

Piccadilly Circus. Underground station, about a 3-minute walk from the neighbourhood's centre (160 m in a straight line).

Which state schools are nearest to Strand, St James & Mayfair?

Nearest state primary school. Soho Parish CofE Primary School. 290 m from the neighbourhood's centre. Ofsted: Ungraded visit: School remains Good (Concerns) (May 2024). Ofsted plans a full inspection next. Nearest state secondary school. Westminster City School. 1.3 km from the neighbourhood's centre. Ofsted: Report card: Strong standard in 4 areas, Expected standard in 3 (May 2026).

Each answer repeats a figure shown above, with its source there.

Thinking of buying in Strand, St James & Mayfair?

A full report covers flood risk, schools, crime, your commute, energy, planning and how the area is changing, for the exact home.

Prepare a full report for a home here See a sample report

Nearby neighbourhoods in Westminster

Postcode districts

Postcodes with their own page

Neighbourhood names: House of Commons Library, MSOA Names, Open Parliament Licence v3.0. Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0. Contains National Statistics data © Crown copyright and database right 2026. Contains public sector information (MHCLG, Police.uk, Ofsted, Department for Education) licensed under the Open Government Licence v3.0. Station locations from NaPTAN (Department for Transport), Open Government Licence v3.0. Trains: contains information of Network Rail Infrastructure Limited licensed under the Open Government Licence v3.0. Figures describe the area, not any home, and are not a valuation or a prediction.